AFM SERIES – Part 3 I Want My Agent by Graycon Sonata
What does an agent do and what can they do for me and why may I want them? As filmmakers we have all thought about having a
representative. But do you really know what they do what you need to do to attract one, if you need one and what they are looking for from you?
To best help it clearly is all about defining that there are many kinds of agents. And while doing this there is some fun facts to know. There are those who represent you and then packaging agents who package your projects. The one I will talk about is the packaging agent. If you want your rel life film and /or Machinima funded and expand your possibilities including if you want it seen beyond just youtube or vimeo.
Unlike an agent who promotes talent and writers and literary agents who represent novels, a packaging agent pulls all the elements of a project together to get the project green lit. That means everything from talent if there are wholes to finance and distribution. Fact is though their services come at a price. They have packaging fees and may act as your executive producer as well on the project. They may even occasionally take back-end points from your projects as well. This means percentages on profits. Yes packaging agents can work on bringing one element only as well. It also depends on how you make the deal with them and how they get paid.
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